What is your first thought when you hear the word feedback? Good? Bad? Ugly? Feedback is information provided by an agent like a peer, manager, or spouse regarding one’s aspect of performance or understanding. The purpose of feedback is to get people from where they are to where they want to be. It is perhaps one of the most underutilized practices in the lives of everyday leaders. Simply put, feedback is the breakfast of champions. As an executive and leadership coach,